Customer relationship management (CRM) is a widely executed strategy for managing a company’s interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. It could automatically synchronize suitable appointment dates, times, and methods for customer contact. Once appointments are saved in a systems calendar, recalls the information so that it can be easily retrieved. It pulls up information on appointments and sends a represented message for action.


How can I benefit from CRM software?


A good CRM software will allow a business to effectively manage a large number of customers, increase the value of each customer to the company, retain good customers, and determine how customers can be given a higher level of service. CRM software is able to improve sales and customer relationships because:

  • CRM system can track customer interests, needs, and buying habits as they progress through their life cycles, and tailor the marketing effort accordingly. This way customers get exactly what they want as they change
  • The system can track customer product use as the product progresses through its life cycle, and tailor the service strategy accordingly. This way customers get what they need as the product ages
  • When any of the technology-driven improvements in customer service (mentioned above) contribute to long-term customer satisfaction, they can ensure repeat purchases, improve customer relationships, increase customer loyalty, decrease customer turnover, decrease marketing costs (associated with customer acquisition and customer “training”), increase sales revenue, and thereby increase profit margins
  • Repeat purchase, however, comes from customer satisfaction – which in turn comes from a deeper understanding of each customer, their individual business challenges and proposing solutions for those challenges


CRM software enables sales people to achieve this one on one approach to selling and can automate some elements of it via tailor-made marketing communications. However, all of these elements are facilitated by or for humans to achieve – CRM is therefore a company-wide attitude as much as a software solution.



Open source CRM

SugarCRM is an affordable & famous commercial open source system that functions on 3 broad phases: acquisition, enhancement and retainment. It helps you to efficiently operate and manage your marketing and sales processes, retain customers and draw new business. Tashi Technology is expert in SugarCRM development and have built many successful CRM systems for many clients, utilizing all existing versions such as Community Edition and SugarCRM Pro.

SugarCRM is also worth integrating with Microsoft Outlook, schedulers and reminders, internal messaging systems, document libraries, external phone lines and VOIP. You can also add zing to your CRM capability through a range of other available plug-ins.

No matter what you want your CRM to do, CRM developers at Tashi Technology can customize the SugarCRM whatever run online or local to cater to your needs.



Bespoke CRM

Bespoke CRM software is the best way to go when you’ve very distinct business processes, need complete efficiency, or want to have an edge over your competitors. This custom CRM is unique to the way you do business. We have an experienced CRM development team. The team is adept in both .NET CRM development & PHP CRM development and can integrate CRM software into other business apps as ecommerce systems & ERP software. The integration starts from the ground up.



An essential feature of creating a CRM system for the way your business runs is the exigency for our CRM developers to completely take in the way of your working and how your CRM is going to make it possible. Our CRM consultants fully understand your business, ask the right questions and discuss how your CRM can be designed before the real development work gets started.


So, contact us for bespoke CRM software if you are ready, or to discuss if a custom-built CRM is right for you.